Great Reminder (noun)
/ɡreɪt rɪˈmaɪndər/
Imagine this:
In the final seconds of a championship game, Michael Jordan steps to the free-throw line.
He doesn’t think about strategies.
He doesn’t replay coaching speeches.
He focuses on one simple cue:
“Bend. Aim. Follow through.”
That short reminder cuts through pressure, noise, and doubt — and triggers the right action instantly.
Just like in real life: before a difficult meeting, a leader might remind themselves — “Listen first.”
That is a Great Reminder.
Short cue. Perfect timing. Instant action.
Definition:
A Great Reminder is a few words that tell you what to do next, exactly when it matters most.
Clarity • Focus • Impact
A Great Reminder turns knowledge into results — especially when pressure is high.
Bringing Clarity
A Great Reminder turns complex ideas into one clear line. You instantly see what matters most.
Creating Focus
It keeps that line in front of you at the right moment. You stay consistent with daily actions.
Delivering Impact
The right reminder sparks action. You make progress you can notice — and optionally measure over time.
Why it works when pressure is high
In stressful moments, your brain doesn’t think deeply — it switches to fast, automatic mode.
-
Cognitive load increases:
Under pressure, working memory drops. Long instructions become hard to process. -
The brain defaults to habits:
In high-stress situations, the brain relies on simple cues and practiced routines. -
Short cues trigger action faster:
A few clear words activate learned behavior immediately. -
Focus reduces anxiety:
A single reminder narrows attention and lowers mental noise.
When pressure rises, thinking shrinks.
Short reminders cut through the noise and trigger the right action instantly.
From framework → Great Reminder
Some Great Reminders summarize a framework to guide thinking. Others point to a single action in the moment.
W.I.N. (Mindset)
Great reminder: “Wire → Imagine → Now act.”
Trigger: before a call. Say it, energize, then take the first step.
BUILD (Feedback)
Great reminder: “Behavior → Understanding → Impact → Listen → Develop”
Trigger: feedback start. Structure the conversation.
GROOW (Coaching)
Great reminder: “Goal → Reality → Obstacles → Options → Way forward.”
Trigger: 1:1 coaching session. Ask structured questions, then decide one action.
Use in phrases
- Use my great reminder before the kickoff…
- Share a great reminder for tomorrow’s stand-up…
- Set a great reminder for Friday: “Review top 3 priorities.”
Great Reminders aren’t tips or hacks—they’re the essentials you repeat at the moment of action to drive performance and leadership.
Great Reminders are not lessons to learn — they are cues to act. Everything else exists to support the quality of that moment.
The Great Reminders Law
“What you forget, you lose. What you remember, you use. What you repeat, makes you great.”
Live this law in how you learn and drive impact.
Try it now
When [situation], Great Reminder: [one action] → [result].
Example: When the meeting starts, Great Reminder: Goal → Blockers → Next steps → finish with clear owners.