Great Reminder (noun)
/ɡreɪt rɪˈmaɪndər/
Definition: A Great Reminder is a short, focused prompt — a few words that tell you what to do next — that helps you take the right action at the right moment.
You use a Great Reminder when things get real — decisions, conversations, pressure moments.
Great Reminders are the final bridge between learning and doing. They don’t replace frameworks or training — they activate them at the exact moment of action.
Clarity • Focus • Impact
Bringing Clarity
A Great Reminder turns complex ideas into one clear line. You instantly see what matters most.
Creating Focus
It keeps that line in front of you at the right moment. You stay consistent with daily actions.
Delivering Impact
The right reminder sparks action. You make progress you can notice — and optionally measure over time.
Why it works: clarity improves recall, focus ties the cue to the moment, repetition turns action into results.
Why it works when pressure is high
In high-pressure moments, thinking gets noisy and instincts take over. That’s when long explanations fail — and short reminders win.
Example (sports): In clutch moments, Michael Jordan didn’t motivate himself with speeches. He simplified. At the free-throw line, his attention went back to fundamentals — bend the knees, align the elbow, follow through.
One clear focus. Repeated thousands of times. Used when pressure was highest. That’s a Great Reminder.
A few words. Clear action. Used in the moment that mattered. That’s a Great Reminder.
From framework → Great Reminder
Some Great Reminders summarize a framework to guide thinking. Others point to a single action in the moment.
W.I.N. (Mindset)
Great reminder: “Wire → Imagine → Now act.”
Trigger: before a call. Say it, energize, then take the first step.
BUILD (Feedback)
Great reminder: “Behavior → Understanding → Impact → Listen → Develop”
Trigger: feedback start. Structure the conversation.
GROOW (Coaching)
Great reminder: “Goal → Reality → Obstacles → Options → Way forward.”
Trigger: 1:1 coaching session. Ask structured questions, then decide one action.
Use in phrases
- Use my great reminder before the kickoff…
- Share a great reminder for tomorrow’s stand-up…
- Set a great reminder for Friday: “Review top 3 priorities.”
Great Reminders aren’t tips or hacks—they’re the essentials you repeat at the moment of action to drive performance and leadership.
Great Reminders are not lessons to learn — they are cues to act. Everything else exists to support the quality of that moment.
The Great Reminders Law
“What you forget, you lose. What you remember, you use. What you repeat, makes you great.”
Live this law in how you learn and drive impact.
Try it now
When [situation], Great Reminder: [one action] → [result].
Example: When the meeting starts, Great Reminder: Goal → Blockers → Next steps → finish with clear owners.