Master Your Offer

A great offer isn’t magic — it’s design. Whether you sell services, products, or programs, people say “yes” when the offer promises a result they truly want, arrives quickly, and feels easy and safe to try.

The BIG • FAST • EASY framework gives you a simple, powerful guide to shape any offer so it’s hard to refuse. Use it to make your promise clearer, your path quicker, and the decision easier.

An irresistible offer is a clear promise of a valuable result that feels fast, easy, and safe — so the perceived value far outweighs the price.

Summary

BIG • FAST • EASY helps you craft offers people say “yes” to — step by step.

The 3 Parts of BIG • FAST • EASY

BIG — The Result They Really Want: Make the promise crystal clear and valuable.
- Solve the exact problem your customer truly cares about.
- Focus on the biggest result or transformation, not features.
- Show proof it works (testimonials, screenshots, guarantees).
🧠 “Can I state the result in one sentence?”
✅ Check‑in: If not, it’s not BIG enough.

FAST — Quick Wins & Visible Progress: Reduce time to first result.
- Offer a clear first win in the first 7 days.
- Break your solution into easy, visible steps.
- Highlight how fast results happen (“Get X in 2 weeks”).
🔥 “Where do they feel progress immediately?”
✅ Check‑in: Early wins build belief.

EASY — Low Effort, Low Risk: Remove friction and fear of failure.
- Make it simple to start (templates, checklists, done‑for‑you tools).
- Remove obstacles and streamline every step.
- Add a guarantee or “easy out” to reduce risk.
🛡️ “Does saying yes feel easier than staying the same?”
✅ Check‑in: If yes, it’s EASY.

Value Definition & Formula

Value is how attractive your offer feels to a customer — the bigger the promised result, the more believable it is, and the faster & easier it is to achieve, the higher the perceived value.

Value Formula (from the book $100M Offers):

Value = (Dream Outcome × Perceived Likelihood of Achievement) ÷ (Time Delay × Effort & Sacrifice)

1‑Minute Offer Test

  1. BIG: Does it solve a problem they desperately want solved?
  2. FAST: Can they see a first win quickly?
  3. EASY: Does it feel simple and safe to start?

If all 3 are YES → You’ve created an offer people can’t refuse.

Build It Like a Pro: What Makes an Offer Complete?

Now that you’ve shaped your offer to be BIG, FAST, and EASY… what exactly goes in it? Here’s the full structure of a winning offer — every element your customer wants to see.

🔑 The 5 Core Elements of Every Offer

  1. The Promise: What result or transformation are you delivering?
    Example: “Double your leads in 30 days.”
  2. The Components: What’s actually included?
    Example: “3 video modules, 1 workbook, 2 coaching calls.”
  3. The Price & Terms: What do they pay, and how?
    Example: “$97 or 3 payments of $35. 30-day guarantee.”
  4. The Urgency or Scarcity: Why act now?
    Example: “Only 10 spots left. Offer closes Friday.”
  5. The Risk Reversal: What makes it feel safe?
    Example: “Try risk-free for 7 days. Cancel anytime.”

Irresistible Offer Template

You get [WHAT], that helps you [RESULT], without [PAIN], in [TIME FRAME].

Example: “Get 1:1 resume coaching that helps you land interviews at top tech companies — without endless job applications — within 30 days.”

TIP: Build the 5 elements on top of BIG • FAST • EASY. If your offer is clear, compelling, fast to deliver, and easy to start — people say yes.

From Offer to Page: Don’t Stop Here

This is your raw offer structure — the foundation, not the final page.

Think of it like the blueprint for a house— use this as the foundation for a visually engaging page your audience connects with.


Ready to put this framework into practice? Save it to your Toolbox and start your path to mastery.

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